Specialized, the most energetic and passional American sports bike brand, has confirmed the participation of Asiabike. Specialized, who has been pursuing the bikes’ splendid performance and ceaseless innovation, is always an urger of “Happy and Passionate Cycling”, which embodies helmets, stopwatches, mountain bikes and road bikes.

       6th Asia Outdoor Trade Show is coming on July, 2011. We have recognized the trade’s approval and expectation from the new expo centre, more exhibitors home and abroad and larger exhibit scale. We are enlarging our media cooperating range and strengthening the power this year to make people see the progress and latest information of Asia Outdoor more duly. Except for over a hundred media that cooperated with us from last year, a lot of burgeoning related media have called to express their intention to cooperate with us this year, and most of them have come to an agreement with us for the first time. Asia Outdoor will cooperate with media in advertorial, photos, newspaper and magazine information, feature producing, trade forum, etc. with various forms of releasing and extensive aspects referred.
        We heartily welcome outdoor and travelling media to make arrangements with us on cooperations.

Contact：Shao Yiyang
Tel：025-86891032
Fax：025-86891580
E-mail：shaoyiyang@njae.net

DUNLOP Will Exhibit at Asia Outdoor 2011
Established in Great Britain, where outdoor sports are cherrished as glory, DUNLOP is a crown jewel that enjoyed a history of 120 years since 1886. As one of the world renowned outdoor brands, DUNLOP is famous for its high quality and fine workmanship, and has long inspired outdoor enthusiasts for its passion and power inside.Entering China since 2010, DUNLOP OUTDOOR’s outstanding brand concept, innovative design and the everlasting pursuit in perfection as well as its high quality service and quick response to market demand have made DUNLOP OUTDOOR a legend to Chinese consumers.     Now DUNLOP OUTDOOR will come to Asia Outdoor 2011. The DUNLOP China distributor Fujian Chengwei has applied for 300 sq.m. booth to make the debut of DUNLOP OUTDOOR a vision festival of outdoor fashion and technology, bringing the legend to the fairground.

FRIEDRICHSHAFEN, Germany – After initiating a new bicycle trade fair in Nanjing, China to be held for the first time in July 2011, the Eurobike organizers are also announcing a new cycling exhibition for the general public in March, 2011 in Berlin, Germany.

As the China trade fair called Asia Bike, also the new Berlin consumer show called VELOBerlin, will be based on the successful Eurobike concept. But Eurobike organizer Messe Friedrichshafen says in its press release for VELOBerlin: “It is a co-production of the two market leaders for top-class events in the bicycle industry: Eurobike and velo:konzept, Berlin’s cycling center of excellence.”

VELOBerlin will take place March 26 to 27, 2011 and will ring in the 2011 outdoor season at the Messe Berlin exhibition grounds, premiering as the new hub for everything to do with bicycles and urban mobility. “VELOBerlin is set to become the cycling industry’s main public exhibition, generating consumer interest in bikes and cycling at the start of each new season, and with an emphasis on urban mobility,” says Klaus Wellmann, CEO of Messe Friedrichshafen.

VELOBerlin starts exactly one week after the closing of the 2011 Taipei Int’l Cycle Show on March 25 with a special event for the trade entitled ‘METROMOBILE – People and Mobility in Urban Areas’. This event will cover the biggest trends in mobility for the coming decades with regard to technology and city planning, as well as the historic opportunities offered by the electrification of private transportation.

With VELOBerlin Messe Friedrichshafen is realizing a concept that has long been discussed in the bicycle industry and is also a goal of its collaborating partner ZIV (Zweirad-Industrie-Verband), Germany’s two-wheeler industry association: a spring-time public exhibition in the German capital as a counterpart to the Eurobike trade show for specialized retailers. “The two events complement each other and make sense,” says Eurobike project director Stefan Reisinger.

Following the success of Asia Outdoor Trade Show, Nanjing Nantex International Exhibition Center Co., Ltd and Messe Friedrichshafen GmbH will team up to bring the successful experience of EUROBIKE to China, and host “asia bike” concurrently with Asia Outdoor 2011 in Nanjing from July 27 to 30, 2011.

EUROBIKE was established in Friedrichshafen, Germany. It has grown into the largest sport bicycle fair in Europe. 1,028 exhibited brands, almost 40,000 specialists visitors, and 1,600 journalists went to the EUROBIKE 2009; and the forthcoming EUROBIKE 2010 will embrace 1,090 brands. The figures have proved EUROBIKE’s leading position among the world top three sports bicycle shows.

China is known as the bicycle kingdom. There are over 500 million bicycles in China, most of which, however, are for transport only. The fast economic development has pushed the sports bicycle market growing larger with more enthusiasts taking part in, and its unique consumer groups and marketing channels demand a professional show to better serve the niche market.

The stunning success of Asia Outdoor 2010 has set higher expectations for exhibitors. Therefore Asia Outdoor 2011 and “asia bike” will be hosted in Nanjing International Expo Center. The site is located in the center of Nanjing Hexi New Town and southeast bank of Yangtze River. Established in 2008, Nanjing International Expo Center has eight column-free exhibition halls with total area up to 80,000 sq.m, and is equipped with complete utilities and facilities. It is at the intersection of subway line 1 and line 2; and is conveniently connected by the City Expressway, Yangtze Bridge 3, LuKou International Airport Expressway, HuRong and HuNing Expressway.

Similar to Asia Outdoor, asia bike 2011 will be dedicated to service and the better future of sports bicycle industry.